Paid media monitoring
customized to you
Set your own thresholds for CPA, ROAS, CTR, and budget. Kuma alerts you when your metrics breach your limits. It does not alert you when they hit random benchmarks that don't match your margins.
Get your first audit free. Uncover actionable insights in 10 minutes.
KUMA AGENTSSystem operationalThe Competitive Gap
The difference between generic rules and business-aligned monitoring
Generic PPC Monitoring
One-size-fits-all alert rules
Generic alerts based on arbitrary benchmarks that don't fit your business
Adjust to the tool's definition of "good" and "bad"
Every account gets the same alert rules, regardless of industry
Ignore alerts until you're numb to them
Manually explain why certain metrics don't apply to your strategy
Custom Business Rules
Monitoring aligned to your margins
KUMA AGENTSSystem operationalDashboard
Overview of your clients
Set specific thresholds: "Alert me if CPA exceeds $45"
You define success based on your margins, CAC targets, and season
Custom thresholds per account, campaign, or ad set
Paid media monitoring software that only alerts when YOUR thresholds are breached
Kuma learns from your feedback and stops surfacing irrelevant patterns
Key Capabilities
Monitoring that adapts to your business, not the other way around
User-Defined Guardrails
A $50 CPA might be fantastic for one campaign and bad for another. Standard paid media monitoring tools don't know the difference. You either get flooded with alerts you don't need or miss the ones you do.
KUMA AGENTSSystem operationalKuma lets you set specific numbers for any KPI. You can set maximum CPA, minimum ROAS, CTR floors, and budget ceilings. This paid media monitoring tool alerts you based on your business context, not generic benchmarks.
Priority Overrides
Monitoring tools ship with "intelligent" defaults. But intelligence requires context they don't have. You end up spending more time dismissing bad alerts than acting on real ones.
Severity Scoring
Every alert scored 0-100 by business impact
Zero Spend on peak campaign - delivery stalled
CPA spike +55.6% WoW exceeding threshold
Audience overlap across 3 ad sets - low impact
With Kuma, your rules come first. If you set a CPA threshold of $40, Kuma won't alert you when CPA rises from $25 to $35. Even if that is a 40% increase. Your rule, your priority.
Multi-Window Performance Dashboard
Comparing 7-day performance is great for e-commerce. But for B2B with 90-day sales cycles, it creates noise. You need to see your data across different time horizons to separate real trends from normal fluctuation.
KUMA AGENTSSystem operational| CLIENT | PLATFORM | SPEND | IMPR. | CTR | CPC |
|---|---|---|---|---|---|
B Bloom Studio | GGoogle | $452.92 | 391 | 12.02% | $9.64 |
B Bloom Studio | MMeta | $75.91 | 7,808 | 2.14% | $0.45 |
| Page Total | $528.83 | 8,199 | 2.61% | $2.47 | |
Kuma automatically compares your performance across multiple time windows, 7, 30, and 90 days, so its recommendations are grounded in the right context. You see the full picture in one dashboard.
Objective-Aligned Configuration
A CTR "drop" on a Display campaign doesn't mean the same thing as on Search. Awareness campaigns shouldn't be judged by conversion metrics. But generic tools don't know that.
Low conversions on 'Display — Brand Awareness Q1' — muted (Awareness objective)
No action needed. This campaign targets reach and impressions. Conversion tracking is informational only.
mediumKuma lets you disable conversion alerts for awareness campaigns. You can emphasize CPA for lead gen or focus on ROAS for e-commerce. It is context-aware paid media monitoring.
Implicit Learning
Business has seasonality, one-off promotions, and experiments. You can't predict every exception in advance. Rigid systems force you to choose between too many alerts or rules that are too loose.
KUMA AGENTSSystem operationalCPA spike +40% on Brand Search
Seasonal CPA spikes (Nov–Dec) on Brand campaigns deprioritized
−12 alertsBudget overrun on PMax — Scale
PMax budget alerts escalated to high priority
CTR drop on Display — Retarget
Alerts on paused/test campaigns auto-muted
−8 alertsBeyond explicit thresholds, Kuma learns from every acknowledgment and dismissal. "Normal for Q4 seasonality" gets recorded. It understands your business context. Next year, similar patterns are pushed down automatically without touching settings.
How It Works
From setup to smart, customized monitoring in 4 simple steps
Connect your accounts
Link Google Ads, Meta Ads, and Microsoft Ads in under 2 minutes
Set your thresholds
Define what matters. Set CPA max, ROAS min, budget limits, and CTR floors
Daily monitoring begins
Alerts fire when YOUR thresholds are breached
Refine over time
Adjust settings explicitly or let Kuma learn from your feedback to fine-tune alerts automatically
Frequently Asked Questions
Everything you need to know about customizable thresholds
Still have questions? Get in touch
Your monitoring should
understand your business.
Start your free trial today.