Paid media monitoring
customized to you
Set your own thresholds for CPA, ROAS, CTR, and budget. Kuma alerts you when your metrics breach your limits. It does not alert you when they hit random benchmarks that don't match your margins.
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The Competitive Gap
The difference between generic rules and business-aligned monitoring
Generic PPC Monitoring
One-size-fits-all alert rules
Generic alerts based on arbitrary benchmarks that don't fit your business
Adjust to the tool's definition of "good" and "bad"
Every account gets the same alert rules, regardless of industry
Ignore alerts until you're numb to them
Manually explain why certain metrics don't apply to your strategy
Custom Business Rules
Monitoring aligned to your margins
Set specific thresholds: "Alert me if CPA exceeds $45"
You define success based on your margins, CAC targets, and season
Custom thresholds per account, campaign, or ad set
Paid media monitoring software that only alerts when YOUR thresholds are breached
Kuma learns from your feedback and stops surfacing irrelevant patterns
Key Capabilities
Monitoring that adapts to your business, not the other way around
User-Defined Guardrails
A $50 CPA might be fantastic for one campaign and bad for another. Standard paid media monitoring tools don't know the difference. You either get flooded with alerts you don't need or miss the ones you do.
Kuma lets you set specific numbers for any KPI. You can set maximum CPA, minimum ROAS, CTR floors, and budget ceilings. This paid media monitoring tool alerts you based on your business context, not generic benchmarks.
Priority Overrides
Monitoring tools ship with "intelligent" defaults. But intelligence requires context they don't have. You end up spending more time dismissing bad alerts than acting on real ones.
With Kuma, your rules come first. If you set a CPA threshold of $40, Kuma won't alert you when CPA rises from $25 to $35. Even if that is a 40% increase. Your rule, your priority.
Configurable Comparison Windows
A 7-day comparison window catches fast issues in e-commerce. But for B2B with 90-day sales cycles, it creates noise. Too sensitive, and you are overwhelmed with false alarms. Too long, and you miss real problems.
Kuma offers configurable comparison windows. You can choose 7, 14, or 30 days per account based on your sales cycle. Match the sensitivity to your needs.
Objective-Aligned Configuration
A CTR "drop" on a Display campaign doesn't mean the same thing as on Search. Awareness campaigns shouldn't be judged by conversion metrics. But generic tools don't know that.
Kuma lets you disable conversion alerts for awareness campaigns. You can emphasize CPA for lead gen or focus on ROAS for e-commerce. It is context-aware paid media monitoring.
Implicit Learning
Business has seasonality, one-off promotions, and experiments. You can't predict every exception in advance. Rigid systems force you to choose between too many alerts or rules that are too loose.
Beyond explicit thresholds, Kuma learns from every acknowledgment and dismissal. "Normal for Q4 seasonality" gets recorded. It understands your business context. Next year, similar patterns are pushed down automatically without touching settings.
How It Works
From setup to smart, customized monitoring in 4 simple steps
Connect your accounts
Link Google Ads and Meta Ads in under 2 minutes
Set your thresholds
Define what matters. Set CPA max, ROAS min, budget limits, and CTR floors
Daily monitoring begins
Alerts fire when YOUR thresholds are breached
Refine over time
Adjust settings explicitly or let Kuma learn from your feedback to fine-tune alerts automatically
Frequently Asked Questions
Everything you need to know about customizable thresholds
Still have questions? Get in touch
Your monitoring should
understand your business.
Start your free trial today.