Automated campaign
performance analysis
Kuma watches your Google Ads, Meta Ads, and Microsoft Ads campaigns every day. It compares your numbers against the past to find issues early. You catch problems now, not weeks later when the damage is done.
Get your first audit free. Uncover actionable insights in 10 minutes.
KUMA AGENTSSystem operationalQuality Score degraded to 4.2 on 'B2B Software' ad group, CPC increasing +34%
Average Quality Score dropped from 7.1 to 4.2 over 21 days across 12 keywords in the 'B2B Software - Exact' ad group. Landing page experience downgraded from 'Above Average' to 'Average' following the Feb 12 site update. Expected CPC impact: +$1.40/click at current bid levels.
Bloom Studio
CPM surged +62% in 7 days on 'Broad Prospecting', daily budget exhausted by 2 PM
CPM on the 'Broad Prospecting - US' campaign climbed from $8.20 to $13.30 in 7 days. Daily budget ($200) is now fully spent by 2 PM, missing the evening conversion window entirely. Frequency also rising (3.2×), suggesting audience saturation at current targeting.
NovaTech
4 campaigns hitting daily budget cap before 3 PM, losing 38% impression share to budget
4 of 6 active Microsoft Ads campaigns are exhausting daily budgets before 3 PM consistently over the last 5 days. Combined impression share lost to budget is 38%, up from 12% two weeks ago. High-intent 'Non-Brand Search' and 'Shopping' campaigns are the most impacted.
Summit Gear
Quality Score degraded to 4.2 on 'B2B Software' ad group, CPC increasing +34%
Average Quality Score dropped from 7.1 to 4.2 over 21 days across 12 keywords in the 'B2B Software - Exact' ad group. Landing page experience downgraded from 'Above Average' to 'Average' following the Feb 12 site update. Expected CPC impact: +$1.40/click at current bid levels.
Landing page relevance dropped after the site redesign, restore keyword-aligned H1 headings and add testimonial blocks to recover score. Expected recovery: 2–3 weeks.
highThe Competitive Gap
The difference between reactive chaos and proactive control
Manual Performance Tracking
Discovering problems too late
Discover conversion tracking broke after 2 weeks of wasted spend
Log into dashboards twice daily and still miss issues buried in data
Competitors running daily optimization capture 15-20% more conversions
Rely on weekly reports that show problems after they've compounded
CPA spike goes unnoticed because it's hidden in account-wide averages
Automated Performance Monitoring
Catching problems before they escalate
KUMA AGENTSSystem operationalDashboard
Overview of your clients
Get daily alerts so you catch issues early
Issues show up automatically and are ranked by how much they matter
Match their ad monitoring without hiring more people
Daily comparisons catch trends before they get worse
Campaign-level checks catch the small drops that competitors miss
Key Capabilities
Four pillars of intelligent performance monitoring
Proactive Performance Monitoring
Manually monitoring ad campaigns every day is exhausting. It means logging into multiple platforms, digging through endless data, and trying to spot issues before they burn budget. Because the effort is so high, tracking errors and CPA spikes often slip through until the damage is done.
Quality Score degraded to 4.2 on 'B2B Software' ad group, CPC increasing +34%
Landing page relevance dropped after the site redesign, restore keyword-aligned H1 headings and add testimonial blocks to recover score.
highKuma analyzes your campaign performance daily. It compares your metrics against your history and shows you anomalies the next day. You will know about problems before they become expensive.
Adaptive Learning
Business is not static. Your monitoring shouldn't be either.
KUMA AGENTSSystem operationalYesterday
Resource 'Bloom Studio, Montréal EN' ENABLED → PAUSED
Updated budget 'Bloom Studio, Montréal EN'
Added 3 creatives to 'NovaTech, Retargeting Lookalike'
Wed, Feb 18
Removed 4 ad sets, Status
Updated bid strategy 'Summit Gear, Search EN' Manual CPC → Target CPA
Kuma evolves with you. It analyzes your past campaigns to understand your unique baseline. It learns from your feedback to understand your strategy. It filters out the noise so you can focus on the signals that actually drive growth.
Multi-Metric Anomaly Detection
Every digital ad campaign has many KPIs to monitor. No human can track them all reliably. The campaigns that quietly underperform don't show up in big dashboards. A mid-tier campaign dropping 30% can go unnoticed for weeks.
CPM surged +62% in 7 days on 'Broad Prospecting', daily budget exhausted by 2 PM
Expand audience size or shift 30% of budget to the evening daypart. Consider splitting into 2 ad sets with daypart scheduling.
mediumKuma monitors CPA, ROAS, CPC, CTR, and conversions across every campaign at the same time. Nothing slips through.
Smart Severity Scoring
Most ad monitoring tools spam you with notifications until you ignore them. You miss the important alert because it's buried in noise. Or you turn notifications off entirely.
4 campaigns hitting daily budget cap before 3 PM, losing 38% impression share
Increase daily budgets by 25–40% on the top 3 impacted campaigns, or enable automated bid adjustments to spread spend.
mediumKuma rates every alert from 0 to 100 based on real business impact. A $5 change on a small account is treated differently than on a big account. You only see what matters.
How It Works
From connection to continuous monitoring in 4 simple steps
Connect your accounts
Link Google Ads, Meta Ads, and Microsoft Ads in under 2 minutes
Kuma establishes baselines
We look at your account history to understand what is normal
Daily monitoring begins
Issues show up in your next daily alert
You decide what matters
Acknowledge or dismiss alerts. Kuma learns from your feedback to understand your business context and priorities
Frequently Asked Questions
Everything you need to know about automated performance monitoring
Still have questions? Get in touch
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