Understanding Alerts & Anomaly Detection
Kuma Agents goes beyond simple notifications. Our AI performs a root cause analysis and suggests a timeline of actions. Here is how to decode an alert.
The Severity Score
Each alert is scored out of 100 to prioritize urgency. The higher the score, the more critical the impact on your budget.
Deep Dive Investigation
This is the core of the analysis. The AI generates a text report detailing identified causes (e.g., 'Zero-Conversion Days', 'Asset Group Inefficiency'). Read this to understand the *why*.
Act: Acknowledge or Ignore?
Your feedback trains the AI. Never leave an alert in 'Pending'.
Acknowledge
You have seen the alert and taken info into account. Alert is closed.
Ignore
The alert is not relevant. You can provide a reason so the AI adjusts its sensitivity next time.
Manual Action Required
For now, applying the recommended fixes (e.g., Adjusting Target CPA) must be done manually in your Google Ads account. Direct automation via Kuma is coming in a future update.