Monitor your Microsoft Ads
with AI precision
Kuma connects to your Microsoft Ads account and analyzes every campaign daily. It detects anomalies in Search, Shopping, Audience, and App Install campaigns. You get actionable alerts before small issues become expensive problems.
Connect in 2 minutes. Get your first insights within 10 minutes.
The Microsoft Ads Monitoring Gap
The difference between reactive guesswork and proactive AI monitoring
Manual Microsoft Ads Monitoring
Discovering problems too late
Microsoft Ads interface changes quarterly - monitoring strategies become outdated before you adapt
Audience campaign performance degrades silently as user behavior shifts across the Microsoft network
UET conversion tracking breaks without warning - you discover issues weeks later through reports
Shopping feed errors cause products to disappear from search results with no notification
CPC inflation from auction dynamics goes unnoticed until budget is exhausted
AI-Powered Microsoft Ads Monitoring
Catching problems before they escalate
AI adapts to platform changes automatically, maintaining consistent monitoring regardless of interface updates
Daily audience performance analysis detects engagement decay and conversion rate drops before ROAS declines
Immediate detection of UET tag failures, conversion volume anomalies, and attribution inconsistencies
Automated feed health monitoring detects product disapprovals and listing issues immediately
Daily CPC trend analysis identifies auction pressure and bid landscape changes before margins erode
Microsoft Ads Monitoring Capabilities
Comprehensive coverage across all Microsoft Ads campaign types
Search Campaign Intelligence
Search campaigns on Microsoft Ads require constant attention across Bing, Yahoo, and AOL networks. Keyword performance shifts, quality scores fluctuate, and partner distribution varies daily. Manual monitoring means missing critical changes.
Kuma monitors your Search campaigns daily across all Microsoft network partners. It tracks keyword performance trends, quality score changes, impression share fluctuations, and CPC movements. Issues surface before they compound.
Shopping Feed Health
Shopping campaigns depend on healthy Microsoft Merchant Center feeds. Product disapprovals, missing attributes, and price mismatches happen constantly. Each issue means lost impressions and sales without visible warnings.
Kuma monitors your Microsoft Merchant Center feed status continuously. It detects product disapprovals, identifies feed errors, and surfaces pricing inconsistencies. Your products stay visible across Bing Shopping.
Audience Campaign Tracking
Audience campaigns leverage Microsoft's LinkedIn data and user profiles. Performance patterns shift as audience behavior changes across the network. Engagement decay and conversion drops often go unnoticed for weeks.
Kuma tracks your Audience campaigns for engagement rate changes, conversion volume trends, and CPM fluctuations. It identifies when targeting effectiveness degrades so you can refine audiences proactively.
App Install Campaign Monitoring
App Install campaigns run across Microsoft's mobile inventory. Install rates, in-app conversion tracking, and cost per install vary significantly. Without daily monitoring, you discover issues through declining app revenue.
Kuma monitors your App Install campaigns for CPI trends, install volume changes, and in-app event tracking consistency. UET mobile tracking issues surface immediately before impacting acquisition costs.
How Microsoft Ads Integration Works
From connection to continuous monitoring in 4 simple steps
Connect your Microsoft Ads account
OAuth connection takes under 2 minutes. Read-only access means Kuma never modifies your campaigns.
Kuma analyzes your campaign history
We examine 90 days of historical data to understand your normal performance patterns across Search, Shopping, Audience, and App Install campaigns.
Daily monitoring activates
Every day, Kuma compares current performance against your historical baselines. Anomalies are detected and ranked by business impact.
Receive actionable alerts
Get consolidated daily alerts highlighting significant deviations. Each alert includes context, severity score, and recommended actions.
Microsoft Ads Integration FAQ
Everything you need to know about monitoring Microsoft Ads with Kuma
Still have questions? Get in touch
Stop discovering Microsoft Ads problems
in monthly reports.
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