Privacy Policy

Ursa Marketing ("we", "us", or "our") operates the Kuma Agents platform. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service.

We are committed to protecting your privacy and complying with applicable privacy laws, including Quebec's Act Respecting the Protection of Personal Information in the Private Sector and Canada's Personal Information Protection and Electronic Documents Act (PIPEDA).

1. Data Controller

2. Information We Access and Collect

2.1 Information You Provide

• Account Information: Name, email address, password, company name
• Payment Information: Billing details processed through our payment processor (we do not store credit card information)
• Communication Data: Information you provide when contacting our support team

2.2 Advertising Platform Data Access and Storage

When you connect your advertising accounts through OAuth authorization, we access the following data through the permission scopes you grant:

• Campaign performance metrics (impressions, clicks, conversions, spend)
• Ad creative data and metadata
• Account structure and settings
• Historical performance data
• Change history (campaign setting modifications, budget changes, bid adjustments, and other account changes)

What We Store:

To provide accurate monitoring and better recommendations, we store the following information:

• Change History: A record of changes made to your advertising accounts (e.g., campaign setting modifications, budget changes, bid adjustments). This allows us to correlate account changes with performance variations and provide more accurate root-cause analysis.
• Analysis Results: AI-generated insights and anomaly detection findings
• Recommendations: Suggested actions and optimization recommendations
• Company Context: Metadata and contextual information about your advertising accounts necessary to provide the Service

We do not store raw advertising performance data (e.g., full impression or click logs). Stored data is used to improve the Service, maintain historical context for your account, and provide ongoing monitoring and insights.

2.3 Automatically Collected Information

• Usage Data: How you interact with the Service, features used, time spent
• Device Information: IP address, browser type, operating system
• Cookies and Tracking: We use cookies and similar technologies to enhance user experience

3. How We Use Your Information

We use the collected information for the following purposes:

• Service Provision: To provide, maintain, and improve the Service
• AI Analysis: To analyze advertising performance and detect anomalies
• Account Management: To create and manage your account
• Communication: To send service updates, security alerts, and support messages
• Payment Processing: To process your subscription payments
• Legal Compliance: To comply with legal obligations and protect our rights
• Analytics: To understand how users interact with the Service and improve it

4. How We Share Your Information

We may share your information with:

• Service Providers: Third-party vendors who help us operate the Service (e.g., hosting, payment processing, analytics)
• Advertising Platforms: Google and Meta, to access and analyze your campaign data (with your explicit authorization)
• Legal Requirements: When required by law or to protect our rights and safety
• Business Transfers: In connection with a merger, acquisition, or sale of assets

We do not sell your personal information to third parties.

5. Data Security

We implement industry-standard security measures to protect your information, including encryption, secure servers, and access controls. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to provide the Service and fulfill the purposes outlined in this Privacy Policy. When you cancel your account, we will delete or anonymize your personal information, except where retention is required by law or for legitimate business purposes.

7. Your Privacy Rights

Under applicable privacy laws, you have the right to:

• Access: Request access to your personal information
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Portability: Request a copy of your data in a portable format
• Objection: Object to certain processing of your data
• Withdrawal of Consent: Withdraw consent for data processing where consent is the legal basis

To exercise these rights, please contact us at confidentialite@ursa.marketing.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

• Remember your preferences and settings
• Maintain your session security
• Analyze usage patterns and improve the Service
• Provide personalized content and features

You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of the Service.

9. Third-Party Services

The Service may contain links to third-party websites or integrate with third-party services (Google Ads, Meta, Microsoft Ads). We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies.

10. Children's Privacy

The Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

11. International Data Transfers

Your information may be transferred to and processed in countries other than Canada. We ensure that appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable laws.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by email or through the Service. Your continued use of the Service after such changes constitutes acceptance of the updated Privacy Policy.

13. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us: