Deep Dive Root Cause Analysis

Kuma explains why it's a problem and what the impact is. Go beyond simple alerts. Get a full Root Cause Analysis (RCA) that connects the dots between a setting change and a performance drop.

Root Cause Analysis
Campaign ID: 12345
1
Budget Cap Reached
Daily limit hit at 2:34 PM
2
CTR Dropped 23%
Due to audience saturation
3
Impact: -$890
Lost revenue in 48 hours
Analysis Depth
Multi-Layer RCA
The Old Way

Alerts Without Answers

Most tools tell you WHAT went wrong but not WHY. You get an alert that your CTR dropped, but no explanation. Was it audience fatigue? A bad creative? Increased competition? Budget changes? You're left playing detective, wasting hours digging through reports trying to connect the dots yourself.

⚠️
Campaign underperforming
!
📊
CTR below average
!
💰
Budget overspent
!
But WHY?
No explanation provided
Alerts Without Context
The Kuma Way

The Full Story, Automatically

Kuma doesn't just detect anomalies - it investigates them. Every alert comes with a complete Root Cause Analysis explaining exactly what happened, when it started, what caused it, and what the financial impact is. Get the full story in seconds, not hours.

1
Root Cause Identified
Targeting overlap with Campaign #789 causing auction competition
2
Financial Impact
+47% CPA increase = $2,340 wasted in 7 days
Recommended Fix
Exclude overlapping audiences or consolidate campaigns
Full Context + Action Plan

Key Capabilities

Everything you need to stay ahead of the curve

Correlation Detection

Automatically links performance changes to specific actions: targeting adjustments, bid changes, creative swaps, budget modifications, and more.

Multi-Factor Analysis

Analyzes interactions between multiple variables. Understand how a bid increase + audience expansion + creative change impacted performance together.

Timeline Reconstruction

See exactly when things started going wrong. Visual timeline shows the sequence of events leading to the current state.

Impact Quantification

Every analysis includes precise financial impact. Know exactly how much money was lost or could be lost if not addressed.

Pattern Learning

Kuma learns from past issues. Recognize recurring problems across campaigns and get proactive warnings before they repeat.

Exportable Reports

Generate detailed RCA reports for clients or stakeholders. Professional documentation of what happened and why.

Real Impact

Measurable results that matter

5 min
Avg. Analysis Time
12x
Faster Than Manual
95%
Root Cause Accuracy
100%
Issues Explained

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