KPI tracking: Set PPC Goals
Your Whole Account Works Toward
Kuma Agent's KPI tracking lets you set the targets that matter for each ad platform and campaign. It tracks where you stand on every one, and shapes its alerts and recommendations to help you reach them.
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KUMA AGENTSSystem operationalThe Competitive Gap
The difference between hoping you hit target and steering toward it
Goals live in a spreadsheet nobody opens
Targets get agreed at kickoff, then buried in a doc no one reopens.
You check CPA against goal at month-end, when it is too late to fix.
Every platform reports its own way, so you never see one clear number.
Alerts fire on everything, not on what moves you off target.
New team members have no idea what each account is aiming for.
Every recommendation points at your target
Goal Progress
Tracked against pace, updated daily
Set the KPI, target, platform, campaign, and timeframe in one place.
See how far ahead or behind pace each goal is, updated every day.
Kuma ranks alerts by how much they put your goals at risk.
Recommendations tell you what to do next to close the gap.
The whole team sees what each account is working toward.
Key Capabilities
Goals that shape everything Kuma tells you
KPI tracking built the way you run accounts
Every account has its own targets. A CPA goal on lead gen. A ROAS floor on ecommerce. Generic "improve performance" advice ignores all of that.
KUMA AGENTSSystem operationalIn Kuma you set the KPI (CPA, ROAS, CTR, and more), the target number, the platform, the campaign, and the timeframe. Want a $25 CPA on your Google Ads conversion campaigns this month? Set it in a minute. Kuma holds that as the goal it works toward.
Progress you can see at a glance
By the time month-end reporting shows you missed CPA by 20%, the month is gone. You needed to know on day 5, not day 30.
Goal Progress
Tracked against pace, updated daily
Kuma Agents tracks each goal against pace every day. You see whether you are ahead, on track, or falling behind while there is still time to act. No digging through platform dashboards to piece it together.
Alerts and recommendations tuned to your targets
Most tools alert on everything at the same volume. A CTR dip on a campaign that has nothing to do with your goal buries the CPA drift that does.
Alerts ranked by goal risk
Prioritized by threat to your targets
Threatens CPA goal · High: CPA drifting to $31 vs $25 target
Budget pacing +18% on Advantage+ Shop
CTR dip on Display, unrelated to any goal
Once your goals are set, Kuma Agents personalizes what it flags. It ranks alerts by how much they put a goal at risk, and frames every recommendation around getting you back on target. You spend attention where it changes the outcome.
A historical view of every goal
You want to know if this month beats last month, and whether a campaign has been trending the right way. That story is hard to rebuild after the fact.
Goal history
CPA by month · Lead Gen - Search · Brightline Dental
Kuma Agents keeps a history of each goal by the timeframe you chose, month by month for example. You get a fast overview of how targets moved over time, so you can spot patterns and show progress without rebuilding the numbers by hand.
How It Works
From target to tracked in 4 simple steps
Connect your accounts
Link Google Ads, Meta Ads, and Microsoft Ads in under 2 minutes.
Set your goals
Choose the KPI, target, platform, campaign, and timeframe for each one.
Kuma tracks pace daily
See where every goal stands while you can still act.
Act on tuned recommendations
Kuma Agents tells you what to do next to hit target, and learns what fits your strategy.
Frequently Asked Questions
Everything you need to know about KPI tracking
Still have questions? Get in touch
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when the month is over.
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