Notes on Simplicity
Simplicity isnt the absence of complexity. Its the result of understanding a problem well enough to solve it cleanly.
STOP BLEEDING AD SPEND FIX IT.
Stop Bleeding Your Clients' Budget
Kuma Agents is the PPC management platform built for digital agencies - real-time monitoring, automated audits, and budget tracking across Google, Meta, and Microsoft Ads.
Latest
View all 
A Weekend with a Side Project
No stakeholders, no deadlines, no Jira tickets. Just you and a dumb idea that might turn into something.
Designing with Constraints
Limitations aren't obstacles to creativity. They're the structure that makes creativity possible.
Small Tools, Big Impact
The best developer tools do one thing well and get out of your way. A love letter to focused software.
Learning in Public
Writing about what you're learning is the fastest way to find out what you don't actually understand.
The Case for Static
Static sites aren't a step backwards. They're what you get when you take performance and simplicity seriously.