The PPC Reporting Tool
That Builds Reports in Minutes
Kuma is the PPC reporting tool that turns your connected accounts into a clean report you can send or present. Generate it automatically, or customize what goes in. Export to PDF in English or French.
Get your first audit free. Uncover actionable insights in 10 minutes.
KUMA AGENTSSystem operationalScale Search on high-intent terms, hold Meta prospecting steady, test Microsoft import.
CPA $24.10 (-8%), ROAS 4.2x (+0.3), 312 conversions across platforms.
Google $8,420 · Meta $4,150 · Microsoft $1,230
Shift 10% of Display budget to Shopping. Refresh Meta creatives before month end.
The Competitive Gap
The difference between rebuilding reports every month and hitting export
Reporting eats a day you do not have
Copy and paste numbers from three platforms into a deck every month.
Reformat the same charts you built last month, and the month before.
Explain what the numbers mean from scratch in every meeting.
Reporting time is time not spent optimizing accounts.
The report builds itself
KUMA AGENTSSystem operationalScale Search on high-intent terms, hold Meta prospecting steady, test Microsoft import.
CPA $24.10 (-8%), ROAS 4.2x (+0.3), 312 conversions across platforms.
Google $8,420 · Meta $4,150 · Microsoft $1,230
Shift 10% of Display budget to Shopping. Refresh Meta creatives before month end.
Pick the accounts, and Kuma pulls the numbers across platforms.
Strategy, results, and next steps land in one structured report.
Export to PDF in English or French with one setting.
Directors get a version they actually understand in the meeting.
Auto-generate the baseline, then customize only if you want to.
Key Capabilities
Reports that do the explaining for you
Reports that tell the whole story
A number without context starts an argument in a client meeting. "CPA went up 12%" means nothing on its own. What was the plan, what happened, and what is next?
KUMA AGENTSSystem operationalScale Search on high-intent terms, hold Meta prospecting steady, test Microsoft import.
CPA $24.10 (-8%), ROAS 4.2x (+0.3), 312 conversions across platforms.
Google $8,420 · Meta $4,150 · Microsoft $1,230
Shift 10% of Display budget to Shopping. Refresh Meta creatives before month end.
Every Kuma Agents report is built around four sections. Strategies covers the intentions for the month and why. Results shows the key objective indicators and how they moved. A performance breakdown by platform shows where the money went. And the Action plan lays out recommendations and next steps. It reads like the report you would write, if you had the time.
Auto-generated or fully yours
Sometimes you want a report out the door now. Other times a specific client needs specific things. Most tools force one or the other.
KUMA AGENTSSystem operationalKuma Agents can generate the full report for you automatically, or you can customize it. Choose the accounts to include from everything connected to Kuma, and shape what goes in. Fast by default, flexible when it matters.
Made to be understood in the room
Leadership does not want a raw metrics dump. They want to know what happened and what you are doing about it, in plain terms, during the meeting.
Performance by platform
Where the budget went and what it did
Kuma Agents reports are built to make the numbers clear. The performance-by-platform view shows where the budget went and what it did. The Action plan says what is next. Your team saves the prep hours, and directors follow along without a data background.
How It Works
From connected accounts to a finished report in 4 simple steps
Connect your accounts
Link Google Ads, Meta Ads, and Microsoft Ads in under 2 minutes.
Pick what goes in
Choose the accounts to include and the language.
Kuma Agents builds the report
Strategy, results, performance, and next steps, assembled for you.
Export and send
Download the PDF. Auto-generate it, or customize first.
Frequently Asked Questions
Everything you need to know about automated reporting
Still have questions? Get in touch
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