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All 6 campaigns performing within expected ranges. CPA decreased by 12% compared to last week, now averaging $18.40 across Search and Shopping campaigns. ROAS remains steady at 4.3x, consistent with the 30-day rolling average. Top performer: "Brand, Exact Match" is delivering 23% more conversions at 8% lower cost per acquisition, contributing to 41% of total account conversions this period. Budget utilization sits at 94% with $312 of $332 daily budget consumed, on track for full monthly allocation without overspend. Impression share improved by +3 percentage points to 78% on core brand terms, closing the gap identified in last week's report. No anomalies or alerts triggered across any monitored metrics (CPA, CPC, CTR, ROAS, conversions). The "Shopping, High Intent" campaign shows consistent upward momentum in conversion rate (+6% week-over-week) and may benefit from a 15% budget increase to capture additional volume. Overall account health remains strong with all KPIs within or above target thresholds.